When trying to describe the variety of lifestyles contained in Fayetteville, Arkansas, it would probably take less time to make an Arkansan say something nice to a Longhorn Fan. Having the flagship college, the University of Arkansas, located at the mouth of Fayetteville, Arkansas accepts a cornucopia of ethnicities, personalities, and backgrounds. As far as demographics go, you might assume that the majority of Fayetteville is consumed with young, college students; however, that is just the tip of the iceberg. According to Nielsen’s 2010 Prizm Zip Coded Segmentation System, there are many different lifestyles within the Fayetteville, Arkansas 72701, Fayetteville, Arkansass 72703, and Fayetteville, Arkansas 72704. Here’s an interpretation of these segmentations as described by their research:
Fayetteville, Arkansas 72701, Fayetteville, Arkansas 72703, and Fayetteville, Arkansas 72704
The general lifestyle traits that each of these segments contain is labeled New Beginnings. Many adults are transitioning from finishing their training and education to participate in Fayetteville’s workforce. With a rising median income of $32, 558, Twentysomething singles and couples are searching to move out of their rentals in hopes to own their first new home. Since a major transition is taking place in most of these individual’s lives, these twentysomethings can be caught shopping online, reading outside or at a café, and improving their resume.
Fayetteville, Arkansas 72701 and Fayetteville, Arkansas 72703
The City Startups segment can be found in Fayetteville, Arkansas 72701 and Fayetteville, Arkansas 72703. Within each of these zip codes, a traveler will run across young, multi-ethnic singles in a neighborhood sprinkled with inexpensive apartments, cafés, and sport bar & grills targeted to twentysomethings. In certain areas, a high concentration of college students with a median income of $25,010 can be found living in their rental apartments or townhouses. When September rolls around, a sea of Razorback red will saturate the town of Fayetteville to support their Arkansas Razorback football team with Frank Broyles’s Stadium at the epicenter. Frisbee golf, biking, and attending concerts ranging from new artists to old favorites are among many other activities individuals from this segment enjoy.
Fayetteville, Arkansas 72701
Another large segment in Fayetteville, Arkansas 72701 is Middleburg Managers. These empty nester’s ages range from 45 to 64, and they often enjoy lower cost of living at a more relaxed pace. At a median income of $54,620, this segment relishes solid white-collar jobs and comfortable retirements. Reading, playing musical instruments, indoor gardening, refinishing furniture, and shopping at an office supply store help keep these empty nesters occupied.
Fayetteville, Arkansas 72703
Brite Lites, Li’l City segment can be located in Fayetteville, Arkansas 72703, which is like a smaller replica of a typical major metropolitan area. These double income, no children households in this segment have a median income of $77,320, a college education, a well-paying business career, and own a swank home installed with the latest technology. On their off time, this segment participates in fantasy sports, skiing, and searching for income producing assets such as managing a residential property.
Fayetteville, Arkansas 72704
Fayetteville, Arkansas 72704 caters to a large segment labeled Mayberry-ville. These upper-middle-class couples love to take part in an old-fashioned way of life, which include hunting and fishing during the day and watching TV at night. With a high school education, most of the residents hold lucrative blue-collar jobs with a median income of $56,558 and enjoy fairly priced homes. Residents in this marketing segment tend to use their discretionary cash to purchase boats, campers, motorcycles, and pickup trucks.